Entering 2026, the global rice market is facing several challenges:
🔹 High international inventories
🔹 Smaller and fragmented orders
🔹 Export prices yet to recover
🔹 Strong supply pressure from the Winter–Spring crop
📌 In this context, the strategic direction is clear: prioritizing quality over volume.
⭐ Premium Rice Leads the Way
ST25, Vietnam’s premium rice brand, continues to gain strong demand in the EU, Middle East, China, and the domestic market.
📊 2026 projection:
👉 5.8 million tons of high-quality and fragrant rice
👉 Accounting for 75% of total export volume
➡️ The trend is increasingly evident: Enhancing value while reducing price-based competition.
🤝 Proactive Supply Chain Management
Despite market fluctuations, exporters continue to:
✔️ Procure rice in accordance with contracts signed with farmers
✔️ Maintain warehouse capacity and financial readiness
✔️ Temporarily stockpile the Winter–Spring crop to regulate supply
✔️ Ensure stable export quality standards
🌾 Vietnam’s Competitive Advantages
🔹 Consistent quality
🔹 Strong milling and processing capacity
🔹 Fast delivery capability
At this stage, the key priorities are:
👉 Safeguarding traditional markets
👉 Expanding into new markets
👉 Remaining committed to value-added strategies
🌾 When quality becomes the top priority, Vietnamese rice not only increases exports—it strengthens its global positioning.
📎 Source: Industry & Trade Newspaper (Vietnam)
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