{"id":4929,"date":"2026-09-13T11:00:28","date_gmt":"2026-09-13T04:00:28","guid":{"rendered":"https:\/\/khainamgroup.com\/?p=4929"},"modified":"2026-09-15T11:57:27","modified_gmt":"2026-09-15T04:57:27","slug":"exporting-to-the-eu-comes-with-a-new-challenge-that-businesses-cannot-afford-to-overlook-packaging","status":"publish","type":"post","link":"https:\/\/khainamgroup.com\/vi\/exporting-to-the-eu-comes-with-a-new-challenge-that-businesses-cannot-afford-to-overlook-packaging\/","title":{"rendered":"EXPORTING TO THE EU COMES WITH A NEW CHALLENGE THAT BUSINESSES CANNOT AFFORD TO OVERLOOK: PACKAGING"},"content":{"rendered":"<p>\ud83c\udf0d\u00a0Since August 12, the EU Packaging and Packaging Waste Regulation (PPWR) has started to apply, bringing increasingly stringent requirements on material reduction, recyclability, reusability, and recycled content.<\/p>\n<p>And one point is particularly worth noting:<\/p>\n<p>\ud83d\udc49 Packaging is no longer simply a \u201cwrapper\u201d around a product.<\/p>\n<p>Packaging is becoming part of a company\u2019s export capability.<\/p>\n<p>\ud83d\udce6 FROM PACKAGING \u2192 TO THE ENTIRE SUPPLY CHAIN<\/p>\n<p>For exporters, a change in packaging can trigger a series of changes further down the line:<\/p>\n<p>Materials \u2192 Suppliers \u2192 Testing \u2192 Supporting documentation \u2192 Packaging processes \u2192 Costs \u2192 Logistics<\/p>\n<p>In particular, when customers require proof of material composition, raw material origin, or test results, businesses need more than packaging that \u201cmeets the requirements.\u201d They also need the data and documentation to demonstrate compliance.<\/p>\n<p>This is where sourcing becomes increasingly important.<\/p>\n<p>\ud83d\udd0e BUSINESSES NEED TO FIND THE \u201cRIGHT PACKAGING,\u201d NOT JUST THE \u201cRIGHT PRICE\u201d<\/p>\n<p>A suitable supplier should not be evaluated based on price alone.<\/p>\n<p>Businesses need to consider:<\/p>\n<p>\u2714\ufe0f Packaging materials and composition<\/p>\n<p>\u2714\ufe0f Ability to meet market standards<\/p>\n<p>\u2714\ufe0f Technical documents &amp; certifications<\/p>\n<p>\u2714\ufe0f Supply stability<\/p>\n<p>\u2714\ufe0f Ability to adjust specifications and designs<\/p>\n<p>\u2714\ufe0f Capacity to meet required volumes and timelines<\/p>\n<p>This is especially important for products using multilayer flexible films, vacuum bags, rigid trays, or barrier materials, where packaging changes can directly affect costs, equipment, and packaging processes.<\/p>\n<p>\ud83c\udf0d At Kh\u1ea3i Nam, we look at export challenges from a whole supply chain perspective.<\/p>\n<p>From supplier sourcing and evaluation \u2192 product development according to market requirements \u2192 packaging specification selection \u2192 quality control \u2192 documentation preparation \u2192 logistics coordination, every link needs to be connected from the very beginning.<\/p>\n<p>This becomes particularly important as importing markets continue to raise their requirements.<\/p>\n<p>A product that aims to go further does not only need a good source of products.<\/p>\n<p>It needs a supply chain capable of meeting market requirements.<\/p>\n<p>\ud83c\udf0d The EU is changing its standards.<\/p>\n<p>Exporters need to change the way they prepare as well.<\/p>\n<p>Source: C\u00f4ng Th\u01b0\u01a1ng Newspaper<\/p>\n<p>\u2014\u2014\u2014\u2014\u2014\u2014\u272d\u272d\u272d\u272d\u272d\u2014\u2014\u2014\u2014\u2014\u2014<br \/>\n\ud83c\udf10 Web: <a href=\"https:\/\/khainamgroup.com\/vi\/\">https:\/\/khainamgroup.com<\/a><br \/>\n\ud83d\udce8 Mail: <a href=\"mailto:trading@khainamgroup.com\">trading@khainamgroup.com<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4931 size-full\" src=\"https:\/\/khainamgroup.com\/wp-content\/uploads\/2026\/09\/15.9-Trading.png\" alt=\"\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/khainamgroup.com\/wp-content\/uploads\/2026\/09\/15.9-Trading.png 1200w, https:\/\/khainamgroup.com\/wp-content\/uploads\/2026\/09\/15.9-Trading-300x300.png 300w, https:\/\/khainamgroup.com\/wp-content\/uploads\/2026\/09\/15.9-Trading-1024x1024.png 1024w, https:\/\/khainamgroup.com\/wp-content\/uploads\/2026\/09\/15.9-Trading-150x150.png 150w, https:\/\/khainamgroup.com\/wp-content\/uploads\/2026\/09\/15.9-Trading-768x768.png 768w, https:\/\/khainamgroup.com\/wp-content\/uploads\/2026\/09\/15.9-Trading-12x12.png 12w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>\ud83c\udf0d\u00a0Since August 12, the EU Packaging and Packaging Waste Regulation (PPWR) has started to apply, bringing increasingly stringent requirements on [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4931,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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