🌍 Since August 12, the EU Packaging and Packaging Waste Regulation (PPWR) has started to apply, bringing increasingly stringent requirements on material reduction, recyclability, reusability, and recycled content.
And one point is particularly worth noting:
👉 Packaging is no longer simply a “wrapper” around a product.
Packaging is becoming part of a company’s export capability.
📦 FROM PACKAGING → TO THE ENTIRE SUPPLY CHAIN
For exporters, a change in packaging can trigger a series of changes further down the line:
Materials → Suppliers → Testing → Supporting documentation → Packaging processes → Costs → Logistics
In particular, when customers require proof of material composition, raw material origin, or test results, businesses need more than packaging that “meets the requirements.” They also need the data and documentation to demonstrate compliance.
This is where sourcing becomes increasingly important.
🔎 BUSINESSES NEED TO FIND THE “RIGHT PACKAGING,” NOT JUST THE “RIGHT PRICE”
A suitable supplier should not be evaluated based on price alone.
Businesses need to consider:
✔️ Packaging materials and composition
✔️ Ability to meet market standards
✔️ Technical documents & certifications
✔️ Supply stability
✔️ Ability to adjust specifications and designs
✔️ Capacity to meet required volumes and timelines
This is especially important for products using multilayer flexible films, vacuum bags, rigid trays, or barrier materials, where packaging changes can directly affect costs, equipment, and packaging processes.
🌍 At Khải Nam, we look at export challenges from a whole supply chain perspective.
From supplier sourcing and evaluation → product development according to market requirements → packaging specification selection → quality control → documentation preparation → logistics coordination, every link needs to be connected from the very beginning.
This becomes particularly important as importing markets continue to raise their requirements.
A product that aims to go further does not only need a good source of products.
It needs a supply chain capable of meeting market requirements.
🌍 The EU is changing its standards.
Exporters need to change the way they prepare as well.
Source: Công Thương Newspaper
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🌐 Web: https://khainamgroup.com
📨 Mail: trading@khainamgroup.com
