About us
Khai Nam Group, also known as KNG, is a diversified Vietnamese business group operating across several key sectors, including international logistics, freight forwarding, food manufacturing, trading, agricultural products, consumer goods, branding, marketing, and international business development.
The Group was established with a long-term vision of building an integrated business ecosystem in which each member company has its own expertise, market focus, and operational responsibilities, while at the same time supporting and creating value for the other companies within the Group.
Our business philosophy is not simply to operate a number of separate companies. Instead, we aim to develop a connected ecosystem covering the entire business value chain, from product research and development, sourcing, manufacturing, quality control, branding, sales, international trading, and logistics to final delivery to customers.
This integrated model allows Khai Nam Group to create greater value for our customers and partners because we are able to coordinate multiple services within one business ecosystem.
For example, when an international customer wants to source a food product from Vietnam, our Group can support the customer from the beginning of the project. We can help identify suitable products, develop specifications, source raw materials, coordinate manufacturing, develop packaging, prepare export documentation, arrange international transportation, and support market development.
Therefore, Khai Nam Group does not position itself only as a supplier or service provider. We aim to become a long-term business partner for customers who want to develop sustainable business between Vietnam and international markets.
OUR VISION
The vision of Khai Nam Group is to become a strong and professionally managed Vietnamese business group with international operations and a diversified portfolio of companies.
We aim to build businesses that are sustainable, transparent, scalable, and internationally competitive.
In the long term, Khai Nam Group wants to connect Vietnamese products, services, manufacturers, and business capabilities with customers and markets around the world.
Vietnam has many competitive advantages in agriculture, food manufacturing, logistics, human resources, and international trade. However, many Vietnamese businesses still face challenges in branding, international market access, professional management, distribution, and global supply chain development.
Khai Nam Group wants to play a role in bridging that gap.
Our long-term ambition is to create a business platform where Vietnamese products and services can be developed professionally and introduced successfully to global markets.
OUR MISSION
The mission of Khai Nam Group is to create sustainable value for customers, partners, employees, shareholders, and the communities in which we operate.
We focus on four major areas.
First, we develop products and services that meet real market demand.
Second, we build professional and transparent management systems.
Third, we connect Vietnam with international markets through trade, logistics, and business development.
Fourth, we invest in people and organizations so that each company within the Group can grow independently while still benefiting from the shared resources of the Group.
Our objective is not only short-term revenue growth. We want to build companies that can operate professionally and sustainably for many years.
BUSINESS ECOSYSTEM OF KHAI NAM GROUP
Khai Nam Group currently develops its business activities through a number of specialized member companies.
The Group’s main business areas include:
- International logistics and freight forwarding
- Ocean freight and air freight
- Import and export services
- Food manufacturing and OEM development
- Agricultural products and international trading
- FMCG products
- Product research and development
- Branding and packaging development
- Marketing and creative services
- International business development
- Cross-border market expansion
Each company has a different function, but they are designed to complement each other.
This ecosystem enables us to provide customers with more comprehensive business solutions instead of individual services.
MANAGEMENT PHILOSOPHY
Khai Nam Group is gradually developing a more structured corporate management model.
As the Group grows, professional management becomes increasingly important.
We focus on clear organizational structures, defined responsibilities, accountability, financial control, operational processes, performance measurement, and cross-company coordination.
Each company should have clear business objectives and operating responsibilities.
At the same time, the Group provides strategic direction, financial oversight, human resources standards, governance principles, and shared business resources.
We believe that growth without management systems can create significant risk.
Therefore, our objective is to build both revenue and organizational capability at the same time.
OWNERSHIP AND ACCOUNTABILITY
One of the management principles we promote throughout the Group is ownership.
Ownership means that each manager and employee should take responsibility for the result of his or her work.
We do not want a culture where employees only complete tasks without understanding the final objective.
For example, a salesperson should not only send quotations.
The salesperson should understand whether the customer is qualified, what the customer’s real requirements are, whether the quotation is competitive, and what actions are required to close the business.
Similarly, an operations employee should not only process documents.
The employee should understand the shipment timeline, potential risks, customer expectations, and final delivery requirements.
This ownership mindset is important for building a professional organization.
FINANCIAL MANAGEMENT
Financial management is another major priority of Khai Nam Group.
As a diversified Group with several member companies, financial transparency is essential.
We are continuously improving our budgeting, accounting, cash-flow management, profitability analysis, internal controls, and financial reporting.
Each member company should understand its own revenue, direct costs, gross profit, operating expenses, and net profit.
The Group also needs consolidated management information in order to allocate resources efficiently.
Our objective is to create a simple but effective financial management system that allows management to understand business performance quickly.
HUMAN RESOURCES
People are one of the most important assets of Khai Nam Group.
Our businesses depend heavily on the capabilities of our employees, particularly in sales, logistics, operations, supply chain, product development, finance, and management.
We want to create an environment where employees can develop their professional skills and take greater responsibility over time.
As the Group grows, we are working to improve job descriptions, performance indicators, reporting structures, training, compensation policies, and leadership development.
We believe that a strong organization needs both capable leaders and strong operating teams.
CUSTOMER APPROACH
Our approach to customers is based on long-term partnership.
We want to understand the customer’s business instead of only selling a product or service.
For example, if a customer requests a quotation for an export product, we do not want to immediately provide a price without understanding the full requirement.
We normally need to understand:
- What product does the customer need?
- What specification is required?
- What is the target market?
- What quantity does the customer expect?
- What packaging is required?
- What is the expected target price?
- What Incoterm will be used?
- What payment method is preferred?
- What certificates are required?
- When does the customer need the goods?
Once we understand these details, we can prepare a more accurate and commercially realistic proposal.
PARTNERSHIP PHILOSOPHY
Khai Nam Group welcomes cooperation with different types of partners.
These include importers, distributors, retailers, wholesalers, manufacturers, logistics companies, shipping lines, sourcing partners, investors, and strategic business partners.
We believe that successful international business requires cooperation.
No single company can develop every market alone.
Therefore, we actively build relationships with partners who have complementary capabilities.
For example, we may have strong manufacturing and sourcing capability in Vietnam, while an international partner has strong distribution capability in Europe.
By working together, both parties can create greater value.
COMPETITIVE ADVANTAGE
Our competitive advantage comes from integration.
Many companies are very strong in one area.
A manufacturer may know production very well but may not understand international logistics.
A trading company may understand sales but may not have product development capability.
A logistics company may be able to ship cargo but may not understand how the product is manufactured.
Khai Nam Group brings these capabilities together.
This allows us to look at a business opportunity from a broader perspective.
We can evaluate the product, commercial structure, supply chain, branding, logistics, and market opportunity at the same time.
This integrated perspective is particularly valuable for new export projects.
OUR INTERNATIONAL AMBITION
Khai Nam Group has a strong ambition to expand internationally.
Vietnam will remain our core business foundation, but we want to develop relationships and business operations in multiple international markets.
Our international strategy may include exporting Vietnamese products, developing international distribution, establishing local business entities, cooperating with overseas partners, and investing in new market opportunities.
We understand that international expansion takes time.
It requires strong products, strong partners, professional management, financial capability, and market knowledge.
Therefore, we are building these capabilities step by step.
OUR INTERNATIONAL AMBITION
Sustainable business development is important to us.
Sustainability does not only mean environmental responsibility.
For us, sustainability also means building businesses that can continue operating successfully over the long term.
This requires responsible financial management, ethical business practices, stable supplier relationships, product quality, employee development, and customer trust.
In agricultural projects, sustainability also means creating more value from Vietnamese agricultural products.
Instead of focusing only on raw commodity exports, we want to increase processing, packaging, branding, and product development.
This can create greater economic value for the entire supply chain.
OUR MISSION
The mission of Khai Nam Group is to create sustainable value for customers, partners, employees, shareholders, and the communities in which we operate.
We focus on four major areas.
First, we develop products and services that meet real market demand.
Second, we build professional and transparent management systems.
Third, we connect Vietnam with international markets through trade, logistics, and business development.
Fourth, we invest in people and organizations so that each company within the Group can grow independently while still benefiting from the shared resources of the Group.
Our objective is not only short-term revenue growth. We want to build companies that can operate professionally and sustainably for many years.
OUR FUTURE DIRECTION
Over the next stage of development, Khai Nam Group will continue strengthening its core businesses.
In logistics, we will continue developing ABA Logistics into a stronger international freight forwarding company with broader customer networks and overseas agent relationships.
In food manufacturing, we will continue developing Mission’s OEM capabilities and new products.
In trading, we will expand relationships with international buyers and develop more structured agricultural and food export projects.
In FMCG, we will strengthen our product portfolio and distribution capability.
In international markets, we will gradually build stronger local partnerships and market presence.
At the Group level, we will continue improving governance, financial management, human resources, and strategic planning.
OUR LONG-TERM GOAL
Our long-term goal is to build Khai Nam Group into a respected Vietnamese business group with strong international capabilities.
We want our businesses to be known for professionalism, reliability, entrepreneurship, and the ability to execute.
We want international customers to think of Khai Nam Group when they are looking for products, manufacturing solutions, trading opportunities, or logistics services from Vietnam.
We also want Vietnamese manufacturers and suppliers to view Khai Nam Group as a platform that can help them connect with global markets.
Ultimately, our objective is to create sustainable value through business.
CLOSING INTRODUCTION
In summary, Khai Nam Group is a diversified Vietnamese business group with activities in logistics, international trading, food manufacturing, product development, FMCG, branding, and international market development.
Our main companies include ABA Logistics, Mission, Khai Nam Trading, AMANA, Khai Nam Global Malaysia, and SEED Creative.
Although each company has a different role, all of them share the same strategic direction.
We want to connect products, people, supply chains, and markets.
We want to help Vietnamese products reach international customers.
We want to provide international customers with reliable access to Vietnamese manufacturing, sourcing, and logistics capabilities.
And most importantly, we want to build long-term relationships based on trust, professionalism, and mutual growth.
Khai Nam Group is continuously developing, and we believe that our integrated business ecosystem will create many opportunities for cooperation with customers and partners around the world.
Our message is simple:
We connect Vietnam to the world through products, trade, logistics, and long-term partnerships.
WHY WORK WITH KHAI NAM GROUP?
There are several reasons why customers and partners may choose to work with Khai Nam Group.
First, we have a diversified business ecosystem.
We do not focus on only one stage of the value chain.
We can support product development, sourcing, manufacturing, trading, branding, and logistics.
Second, we have strong knowledge of the Vietnamese business environment.
We understand local suppliers, manufacturers, logistics systems, and commercial practices.
Third, we are internationally oriented.
Our objective is to build businesses that can operate across borders.
Fourth, we are flexible.
Different customers have different requirements, so we do not believe in providing the same solution to every customer.
Finally, we focus on long-term partnerships.
We want to grow together with our customers and partners.
